CEM Conference

We help our customers create, deliver, and optimize compelling content and applications — improving the impact of their communications, enhancing their brands and productivity, and ultimately bringing them greater business success. Together, we're turning ordinary interactions into more valuable digital experiences every day, across media and devices, anywhere, anytime. We offer our customers solutions in three areas: Content authoring; build content and applications with greater reach and stronger impact, Customer experience management; offer customer experiences that strengthen brands and improve efficiency and Online marketing; deliver and measure marketing effectiveness across a wide spectrum of screens and devices.

Use Adobe® Customer Experience Solutions, powered by Adobe Digital Enterprise Platform software, to create, manage, and deliver high-impact, personalized interactions that captivate customers, deepen relationships, and extend brand value across digital channels.

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com

About SapientNitro

SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Foot Locker, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

B-Reel är ett produktionsbolag som erbjuder innovativa, professionella och kompletta lösningar till reklambyråer och kunder med hög digital standard. Vi är specialiserade på avancerade produktioner där vi kombinerar webb, animation och film till rika interaktiva upplevelser.

Koncernen sysselsätter idag 80 personer och kundbasen består främst av världens bästa reklambyråer. B-Reel är grundat år 1999 av tre svenskar, men har idag kontor i London, New York, Los Angeles och Stockholm. I januari 2011 utsåg branschbibeln Creativity Online Magazine "Digital Production Company of the Year" i en artikel där de beskriver B-Reel som "i en klass för sig".

For more information about B-Reel and for information in english please visit: www.b-reel.com

Grundfos is a global leader in advanced pump solutions and a trendsetter in water technology. We contribute to global sustainability by pioneering technologies that improve quality of life for people and care for the planet.

For more information about Grundfos please visit: www.grundfos.com

Mads Pedersen, Head of IS Global Collaboration Solutions, Grundfos
Mads is globally responsible for delivery of collaboration solutions into the hands of all Grundfos people. As head of IS Global Collaboration Solutions he is leading a dedicated team of consultants in delivering intranet, extranet, document management, web & video conferencing, mail, telephony, calendars and more. He has a background in the web content management field where he has worked as a consultant for more than a decade.

Magnus Sjögren, Director - Digital Group, 3
Magnus Sjogren is the director of the digital group at mobile operator 3 and has been employed with the company for 4 years. Mangus has previous experience from the TV industry as a sales manager and marketing manager.

Ben Watson is a principal in the newly formed customer marketing team for the Digital Enterprise Solutions Business Unit at Adobe. Ben's responsible for working across the Adobe organization to optimize the enterprise customer journey and provide customer input to help define Adobe's industry leading customer experience solutions and CEM platform. Ben is a recognized thought leader and is directly engaged in many customer experience initiatives with Adobe's leading customers.

Previously Ben held the title of Principal, Enterprise User Experience and was responsible for both increasing awareness of the role of UX in enterprise and marketing as well as the LiveCycle Enterprise RIA product suite. While at Adobe he has been a energetic advocate within community and social media circles and was one of the first external Adobe bloggers. He has worked in both platform and enterprise marketing and lead the creation of the role of technical evangelism and the team at Adobe in its formation several years ago.

Prior to joining Adobe, Watson served as director of user experience and BPM strategy at IMP Solutions, director of product strategy for Yahoo! and the senior manager for developer and platform evangelism at Microsoft. Before joining Microsoft, he spent several years in the advertising agency and publishing space in varied roles such as creative director and CTO and has worked on campaigns and internet strategy for many of the world's top brands. In 2008, he was honored as one of Canada's Top 10 Men in Social Media.

Chris Pelsor is a Solution Architect with Adobe based in Oslo, Norway. He has spent the last 15 years designing and developing a wide range of solutions in the digital space with a focus on RIA's and mobile apps. His experience ranges from working as a developer within award-winning design studios and digital agencies to startups and consulting enterprises on CEM implementations.

Cecilia Bernard, Executive Producer, B-Reel
Cecilia holds a MBA from Stockholm School of Economics. After a few years in London's advertising world Cecilia has returned to Sweden to work as a Executive Producer at one of the world's leading digital production company's; B-Reel.